Audi presents two new flagships of its electric range, even four if we count the estate versions, with the new A5 (which replaces the A4) and A6 e-tron. However, it seems that going forward, the brand may slow down a bit on battery-powered vehicles. Despite that, these vehicles are expected to increase in the range as the German manufacturer plans to only sell electric vehicles by 2033. Yes, but that was the promise in 2021. And in the meantime, things have changed. Like many other automakers before them, Audi is considering keeping its internal combustion engine vehicles maybe a little longer than originally planned.
“Flexibility”
Gernot Döllner, both CEO and head of Research & Development at Audi, shared in an interview with Top Gear that due to slower growth in electric vehicles, they are embracing the current trend of “flexibility.” He mentioned, “All combustion cars will have plug-in hybrid versions.” They once thought PHEVs would be a transitional technology, but now they realize the transition may take longer than anticipated.
However, electric vehicles are not about to disappear. With legislation requiring emission-free vehicles, batteries are seen as the way forward. The Paris Agreement calls for CO2 neutrality by 2050.
Keeping the Objective
Audi’s strategy remains the same in principle, but with more flexibility regarding potential changes in legislation and timelines. Even though the European Commission is considering e-fuels, Audi remains dedicated to its strategy, aiming to have more models by 2027-2028 than ever before. Electrification and internal combustion engines will coexist, with the latter phasing out gradually.
In recent weeks, major automakers have also announced their intention to not give up on electric vehicles but consider keeping internal combustion engines longer through hybridization, from Volvo to Ford and Porsche.