Ferrari has just inaugurated its factory of the future in Maranello, which will produce both traditional and electric cars. This move allows the company to offer even more exclusive models.
A little over two months after opening its new E-Cell Lab research center at the University of Bologna, specializing in battery technology research, Ferrari has now unveiled its brand new factory. Despite the recent release of the modern interpretation of the Daytona with the new 12Cilindri, featuring a naturally aspirated V12 engine, electric vehicles will also play a significant role in Ferrari’s lineup. This shift towards electric cars may even boost production levels.
Is Ferrari aiming to produce 20,000 cars per year soon? In 2023, Ferrari produced 14,000 cars, double the production from ten years ago. The brand, under the leadership of Luca di Montezemolo, aimed to keep production under 7,000 units to maintain exclusivity. However, since 2015, production has been steadily increasing. The new factory has the potential to reach 20,000 units annually, although Ferrari currently emphasizes creating more value through flexibility and customization rather than increasing volume.
Spanning 4.2 hectares in Maranello and employing 300 workers, the new facility cost nearly 200 million euros. The factory aims to reduce time-to-market and product development, according to CEO Benedetto Vigna. It is equipped to produce both traditional and future electrified and electric models. The first electric Ferrari is scheduled for production in 2026, with the first cars expected to roll out of the new factory in January 2025.
This strategic shift towards electrification aligns with Ferrari’s commitment to investing in various types of powertrains for its future vehicles. As the automotive industry progresses, Ferrari’s investment in electrification demonstrates its dedication to innovation and meeting evolving customer needs.